Posting our podcast itself to Facebook isn’t effective but we can still reap the benefits of all the other excellent promotional tools. They want people scrolling so Facebook can display more ads. Facebook doesn’t want people listening to content and turning their screen off. You also cannot upload a mere audio file to Facebook, and we shouldn’t expect that to change. When I post a link to something, reach is always lower. My posts will always reach more people when they’re plain text or a graphic. We use Libsyn for podcast distribution – there are many others that do the hard distribution work for you.įacebook will load all the metadata – like the title and image – but there’s a big catch with doing this: Facebook does not want people to leave its app.
You can then share the link from a third-party app to Facebook. If you want to post a podcast on Facebook, you must upload it to a third-party app first like iTunes, Spotify, or YouTube.
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Let’s go over how to promote your podcast on Facebook with a handful of tactics – some free, some paid. Just pumping out posts to a page won’t do much, but taking advantage of all the tools available definitely will. It’s all about how we use it to promote the podcast.
You’d be foolish to think it has no potential as a promotional platform. Sounds more like a myth these days, doesn’t it?Īlthough organic page reach is super low, that doesn’t mean Facebook isn’t a vital tool for marketing podcasts.ġ96 million people use Facebook every day. We all have a love-hate relationship with Facebook, don’t we?įacebook used to be the place to go for boosting organic reach.
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